OPTIMIZE MARKETING CO.
The OMC Strategy Package
For Beauty, Wellness, Hospitality & Tourism Brands Ready to Scale with Intention
A customized demand generation strategy designed to align with your business goals, enhancing visibility across both owned and earned channels, focused on product launches, milestones, or significant growth opportunities.
What's Included
Brand Awareness & PR
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PR direction and media opportunity identification
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Messaging alignment for press, partnerships, and brand moments
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Guidance on positioning for credibility and relevance
Experiences & Events
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Event and activation strategy (pop-ups, sponsorships, launches)
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Pre- and post-event visibility planning
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Experience-led brand growth concepts
Target Communications
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Email campaign planning and messaging guidance
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Audience segmentation strategy
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High-level direction that supports demand without obnoxious posting schedules
This Is Not
a Marketing Service
It's a Streategic Partnership.
The Optimize Strategic Retainer is designed for founder-led brands that need clarity, momentum, and senior-level strategic direction — not more noise.
If your brand is entering a new phase of growth, preparing for a launch, expanding visibility, or aligning marketing with real business goals, this retainer creates the structure to support it.
How:
Why:
Optimize Marketing Co. is led by Teya Smith, a Black strategist with experience across:
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Public relations and media relations
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Experiential and event-driven marketing
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Email marketing and audience strategy
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Brand awareness and demand generation
Clients work with Optimize for:
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Senior-level thinking
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Cultural fluency
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Calm, decisive leadership
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Strategy that respects brand equity
